Malaysia’s first aftermarket sneaker marketplace — e-commerce design
Client
CNCRD https://www.cncrd.com/
My role
- UI/UX design
Date
2022
User problem
Currently in Malaysia sneaker aficionados rely on Facebook marketplace and International consignment platforms like stockX and Flight club to hunt for rare shoes. The former poses authentification issues and lack of price comparison to the market price. The latter is costly due to import costs and implies long delivery time. For Malaysians reselling the shoes, Facebook marketplace reselling is a tedious process and in foreign platforms the commission fee is high and significant shipping costs are cut from their total payout.
Business problem
Our client wants to build their own online platform to test and promote their business before opening their brick -and-mortar store. They will be the first local consignment store in the region of South East Asia. They want to attract Malaysian buyers and resellers with a cheaper shipping fee and lower commission fee, respectively (which is possible assuming all the sneakers are available in Malaysia in the first phase). As many resellers rely on Facebook marketplace, we need to make sure to make the sneaker listing process on the new platform as clear as possible to not intimidate the user.
Solution
A clean design with neutral colors further emphasizes the colorful sneakers that will populate the platform. It was designed so that there is a easy switch between the buyer account and the reseller account easily without having to log in again: when the user clicks on “sell sneakers”, the user is actually leaving the buyer interface to access the seller interface without realizing since the same design components are re-used and the same credentials are required. This would encourage users to buy or sell effortlessly and switch between the two activities seamlessly.
When the user submits a listing, the sneakers goes under various stages over time: submit a request, send off the shoes to the client for authentification, approval, publication of the shoes on the platform, sale, cancellation … Which ends up with a very large table with empty cells, especially for listings at early stage. Therefore, the table broken down into 5 tables representing each stage of a listing showing information relevant at this stage. For instance, the “received” stage table show the sneaker model, ID, the price set by the reseller and the date the client received the shoes.
About me
To view more of my work, go here: https://medium.com/@gwenndesignMy portofolio: https://www.gwennlepechoux.com/
I work at Lizard Global, a web-development agency based in Malaysia and in the Netherlands. We provide data-driven digital solutions to partners from a wide range of industries. Check out more about Lizard here: https://www.lizard.global/
